VALS SURVEY Essay Example | Topics and Well Written Essays - 250 words

VALS SURVEY - Essay Example In the wake of recognizing the trailblazers and experiencers as the VALS for this specific item, an appropriate choice ought to be made on precisely how to speak to them (Christensen, 2011). Initially, to speak to the trend-setters, I might want to suggest that the advertiser ought to guarantee that the item is made to be imaginative and appealing. As self-realized customers, the encounters must be baited to buy the iPad in the event that they are persuaded that it is fine and advance to their eyes. This is the main route through which they can see it as an item worth spending their cash on (Kerin, 2012). Then again, to interest the experiencers, the advertiser ought to guarantee that the iPad is made to speak to an inventive, in vogue and novel item that delineates a self-articulation thought. On the off chance that it has such highlights, these customers will think about it as the favored ware to buy (Kotler and Keller, 2009). Experiencers are youthful customers who vigorously spend on stylish items like iPad that suit their unquenchable preferences for